The Irving Marathon is the flagship event of the Irving Marathon Running Series, one of the largest and most recognized road races in North Texas, now in its 15th year. Held at the Toyota Music Factory in Irving, Texas, it draws an estimated 5,100 runners for a fast, flat, Boston Marathon Qualifier course. The field is evenly split male-female, a Millennial, fitness- and wellness-driven audience backed by a 63,800-plus social following. Race weekend brings a festival atmosphere with live music, food and entertainment plus extensive sponsor activation opportunities. All proceeds benefit the Irving Schools Foundation, giving sponsors a cause-aligned platform with a loyal running community.