The Irving Turkey Trot is a Thanksgiving Day running tradition and part of the Irving Marathon Running Series, one of the fastest-growing race series in North Texas. Held in Irving-Las Colinas, it offers 5K and 8-mile distances and draws an expected 5,710 runners and spectators as part of a six-event annual series. The field splits evenly between men and women, drawing active, community-minded families and runners of all experience levels, backed by a supplier following exceeding 2.2 million and roughly 30,000 social impressions around race day. The Turkey Trot delivers high-energy race-day engagement and strong on-site visibility for brands. Supported by volunteers, local organizations, and existing partners, it is an ideal platform for sponsors seeking an authentic connection with active consumers on one of the year's most family-centered holidays.