JACKALOPE Festivals is one of the fastest-growing action sports and youth culture festival series in the world, bringing skateboarding, BMX, climbing, BASE jumping, and Moto X demos together with live music, food, and street culture. The series runs across 5 cities and 3 countries (Mississauga, Montreal, Virginia Beach, Ventura, Newcastle), is free and open to the public, and pays equal cash prizes to men and women alongside Olympians and rising stars. In 2024 it drew 200K total attendance and 150M impressions, with JACKALOPE TV reaching 5M fans online across 500M views; the brand is targeting 20+ cities and 1M+ attendees a year by 2028. The audience is 86% Gen Z and Millennial and 68/32 male-female, with 46% families and a 69% social-sharing rate. The Virginia Beach edition alone drove $7.8M in local economic impact and a 94% return-visit rate. Brands get on-site activations, content integrations, athlete partnerships, and viral social storytelling built into a platform that already sits at the center of youth and action-sports culture, not layered on top of it.