Kanaka Ikaika Racing Association (KIRA) has been Hawai'i's leading organization for ocean paddlesports since 1977, organizing a full slate of premier competitions including the Molokai Challenge, the world championship of open-ocean surfski racing, alongside the KIRA Ocean Racing Series, the all-women's Na Wahine Ikaika, and the O'ahu Coastal Relay. Races draw elite paddlers from around the world plus an expected 10,000 participants and spectators annually, backed by a 13,363-strong social following and 40,000 annual website visits from 126 countries. Coverage from outlets like the Honolulu Star-Advertiser and local TV extends reach further. Sponsors get authentic access to a passionate, globally connected paddling community across land, sea, and digital touchpoints.