The Garmin Kansas City Marathon is Kansas City's signature running event and the largest annual race in the region, drawing nearly 8,000 runners from 47 states and 9 countries. A Boston Marathon qualifier, the course starts and finishes at the Nelson-Atkins Museum of Art with a fireworks start and 15-plus live bands along the route. Race weekend pulls in an estimated 25,000 total participants, a near-even 52/48 male-female crowd of health-conscious, community-minded runners and families, plus roughly 10,000 visitors to the two-day Health and Fitness Expo at Union Station. Sponsors benefit from extensive local media coverage and on-site activations reaching a diverse audience, from the Finish Line Festival's live music and free food to the citywide landmark course, making this a family-friendly platform with strong local reach.