Kauai Marathon & Half Marathon is a destination race blending aloha spirit with athletic excellence, now in its 17th year. The three-day weekend includes an expo, a keiki fun run, and a sunrise coastal marathon, drawing 2,400+ runners from every U.S. state and more than 15 countries. The audience skews female (60/40) and affluent, made up of health-conscious travelers who stay longer and spend more, arriving from California, New York, Texas, and international markets including Japan, Canada, and Australia. Coverage on Hawaii Extreme Sports TV and YouTube TV extends the race's reach beyond the island, alongside 10,000-plus social followers. The event has driven $48M+ in local economic impact and donated nearly $200K to Kauai nonprofits, giving sponsors a premium, scenic platform built around wellness, travel, and genuine community impact.