Overview The KC Streetcar wrap program covers a fare-free Kansas City streetcar in printed vinyl for at least three months, and the operator is blunt about who qualifies: wraps go to Kansas City organizations, and corporate sponsorships are not eligible. The KC Streetcar Authority takes four kinds of applicant: arts, museums, landmarks, sports and entertainment; events and milestones with community impact; events that bring visitors to Kansas City; and public attractions along the line. Its guideline puts it shortly. "The Streetcar is not a billboard." The line runs 6.5 miles from UMKC up Main Street and through downtown to the Berkeley Riverfront, 365 days a year; the Main Street Extension opened in October 2025 and the Riverfront Extension in May 2026. On site Wraps come in four sizes, full, three-quarter, half and quarter, set mostly by how much perforated vinyl goes over the side windows. The Authority's guidelines ask that at least 30% of the glass on each side stay vinyl-free and keep the operator cabs, headlights, speaker holes, digital signs and the silver brand bar along the top clear. Each car is 77 feet long. The guidelines advise keeping text short, since it is hard to read on a moving streetcar. The Authority prints in 3M vinyl and installs, Monday to Thursday only. Design to install takes three to four months. Audience The Authority's 2026-27 media kit puts ridership at an average of 6,000 passenger trips a day and nearly 2 million a year, counted by sensors over every door. The same car passes the River Market, the Power and Light District, the Crossroads, Union Station, the Country Club Plaza and UMKC, so the wrap is seen from sidewalks, platforms and cross streets as well as from inside. Track record Past wraps include the Kemper Museum of Contemporary Art, Art in the Loop in 2023, a 2021 holiday wrap and KC Pride. Nonprofits pay a lower rate.