KCON LA is the premier global celebration of K-pop, Korean culture and entertainment, a three-day convention and concert produced by CJ ENM. Taking place August 14-16, 2026 at the Los Angeles Convention Center and Crypto.com Arena, the 2026 edition is expected to draw 135,000 visitors, building on a 2025 edition that drew 125,000-plus attendees and 2.8 million concert livestream viewers. Since debuting in 2012, KCON has expanded to four continents and launched acts including BTS, TWICE and Stray Kids. The audience is 78% female, 73% Gen Z and Millennial, and 71% non-Asian, reflecting K-pop's mainstream reach, extended further through livestreams on KCON Official, Mnet K-POP YouTube, TVING and broadcast partners. Sponsors engage fans through custom brand activations, Dream Stage experiences, Relay Dance Battles, stage takeovers, artist booth visits, exclusive branded content, Crypto.com Arena jumbotron exposure and social campaigns, a platform built for cultural relevance, authentic engagement and worldwide visibility.