Overview Koreatown Run Club is a Los Angeles run crew built around four runs a week rather than a single event - two neighborhood runs, one track night and one long run. Founded in 2016, the club has grown into one of the early blueprints for the modern run crew model and is marking ten years of community in 2026. On site Beyond the weekly run schedule, KRC produces destination-scale gatherings that bring runners together across cities, including the Cease and Desist Relay and The Speed Project, a relay from LA to Las Vegas, alongside additional relays, training camps and weekend-long experiences built around shared effort. Track record KRC runs CAMP, its own marathon training program, which sent runners into the 2025 LA Marathon and produced Men's and Women's Open Division first-place finishes that year. The club's apparel line has grown from run-crew merchandise into a full line stocked in boutiques from Paris to Melbourne, Singapore to Germany, and has been covered by the LA Times, Runner's World and Hypebeast. Brand presence KRC's longest-running partnership is with Nike, spanning over eight years across global campaigns and community-led activations. The club also holds an ongoing role as Oakley's official vision partner, casting runners for campaigns and shaping how the brand appears across running culture, and works with Garmin and Propel to connect each brand's product into the day-to-day life of its running community. Past collaborations include a Netflix Squid Game activation culminating in a 4.56k race through Koreatown, a Nuun Hydration block party and 5K, and an apparel collaboration with Lacoste launched through a month-long pop-up on Melrose.