The LA County Fair has been a cherished Southern California tradition since 1922, welcoming generations of families for over a century of entertainment, agriculture, food, and community celebration. Held annually at Fairplex in Pomona, the Fair has evolved into one of the region's largest family entertainment events, drawing a diverse, multicultural audience from across Southern California while staying true to its mission of creating memorable experiences that strengthen the community through arts, entertainment, education, and commerce. This year, the Fair embraces its "Play Your Way" theme, transforming the grounds into the county's biggest playground and inviting guests of all ages to reconnect with their inner child. For a sponsor, the LA County Fair delivers exceptional reach, long dwell times, and highly customizable brand integration. With approximately 683,000 attendees, 269 million media impressions, an average visit of 5.3 hours, and a broad Southern California audience—64% of whom reside in Los Angeles County—partners benefit from sustained, high-quality consumer engagement. Sponsorship opportunities extend well beyond traditional signage, including presenting rights, category exclusivity, experiential activations, ticketing partnerships, branded programming, digital and social media campaigns, hospitality experiences, philanthropic initiatives, and year-round marketing support, allowing brands to build authentic connections with one of California's most recognizable and enduring community events.