We Belong Here – Palm Beach

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Overview LA Today's LA Fashion Week Showcase, also run as Fashion Night LA, puts two designer runway shows on the seventh-floor rooftop of The Godfrey Hotel in Hollywood, with the Hollywood skyline behind the models. After the last look the rooftop turns into an after party that runs until 2 AM. LA Today, the Los Angeles events and culture publication, produces it with a group of fashion and nightlife partners. On site The night starts with a red carpet at 8 PM, photographed for Getty submissions, then two runway presentations, live vocal performances and a DJ set on the rooftop. A taco and burger grill feeds the crowd late. Sponsors can pour the cocktails, as Siren's Tale French Vodka did, brand the runway or the step-and-repeat, and fill the VIP gift bags. Audience Designers, models, stylists, fashion buyers, creators and LA professionals who follow fashion. LA Today's audience is 57% female, mostly 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers Model Luciana Fuster, Miss Grand International, closed a collection by Peruvian designer Maribel Julcahuanca, whose gowns have appeared at the Oscars, the Latin Grammys and Cannes. Lorenz Couture showed his Wings collection. Four-time Emmy nominee Max Ehrich and Nin DeReyes performed, and DJ Coolwhip ran the after party. Track record LA Today brings its fashion show back to The Godfrey rooftop each spring fashion week and publishes red carpet albums and runway video afterward. The show is co-produced with Xquisite Affairs, Social Mix Los Angeles and Breaking Hits. Brand presence Siren's Tale French Vodka supplied the cocktails and Bandero Tequila's logo sat on the step-and-repeat. Past LA Today partners also include Woodford Reserve, Good Light, Kerstin Florian and Yelp. A title partner puts its name on the show. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.

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The Godfrey Hotel Hollywood (I|O Rooftop)

Los Angeles, CA

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