The L.A. Times Festival of Books is the largest literary festival in North America, returning April 17-18, 2027 to the USC campus. Produced by the Los Angeles Times, the free festival features 7 outdoor stages, 13 panel rooms, 360+ exhibitors and 600+ authors, drawing 160,000 attendees. The audience is 80% female, Millennial-skewing, with high dwell time and deep multigenerational engagement, including one of the most heavily trafficked Children's Zones of any U.S. cultural event, and generates an estimated 9.2 million social impressions across a 60,800-plus social following. The scale and trust built over decades make this an unmatched platform for brands seeking visibility and cultural relevance with a literate, engaged, cross-generational public.