The Labor Day Pool Party takes over White Rabbit, the rooftop crown of upscale LA nightlife, for a full afternoon of poolside celebration high above the city. Cutting-edge sound, elite DJs, and an open-air pool deck make this the kind of long-weekend send-off that brands want their name on. Produced by Affinity Nightlife — an events, casting, and promotions company with over 15 years crafting high-profile experiences for creators, artists, founders, models, and influencers — this is a curated, influential and brand-loyal crowd, not a general-admission party. White Rabbit itself is a proven stage for world-class productions and top artists, blending sophistication with the energy of a summer pool day. For a brand chasing culturally connected, tastemaker LA consumers in a high-visibility setting, the holiday timing and rooftop backdrop make this a strong single-day summer activation with built-in social amplification.