Overview The Lake County Fair fills the fairgrounds in Crown Point, Indiana, for ten days every August, and its grandstand runs a different show most nights: in 2026 that meant a Lee Brice kickoff concert, three nights of monster trucks, micro wrestling, two nights of rodeo and the International Demolition Derby to close. Around it sit the carnival midway, livestock and horse shows and the 4-H exhibits. The Lake County Agricultural Society started the fair in 1852 as a small exhibition at the courthouse, and the fair calls itself one of Indiana's largest county fairs. On site The 2026 run opened on August 6 with Lee Brice, Ashley Cooke and local artist Dylan Raymond in the grandstand. All Star Monster Trucks followed on the first Saturday, Sunday and Monday, then Micro Wrestling, a two-night rodeo and a two-night International Demolition Derby on the final weekend. North American Midway runs the carnival and sells a Mega Ride Pass good for the whole fair. Free concerts and free entertainment run on the grounds through the ten days, with farm animal exhibits, horse shows, a petting zoo and 4-H displays and a Showcase Tent. Brand presence The fair sells its days, its gates and its grandstand. An official day sponsor puts its name on a single fair day and gets a booth for that day, a grandstand giveaway, signage on the grounds, recognition on the website and social channels, an ad in the printed brochure with a QR code link, PA announcements and a block of admission passes. A grandstand sponsor takes a single night of the show exclusively, with PA announcements and a prize to give away from the stands. The main entrances carry premium signage and a welcome message, and at the top the fair sells naming rights to the grandstand, with the sponsor's name on its signage and room for product placement or giveaways. Day sponsors and major sponsors run on the fair's home page.