Overview The Lake George Triathlon is a two-day triathlon weekend on Lake George at the southeastern foot of the Adirondacks, with four distances from a 100-meter-swim Open race up to a Long Course that rides 56 miles out and around Brant Lake before a half-marathon run, and in 2026 it hosted USA Triathlon's New York-North State Championships. Alpha Win runs it under its line, a distance for everyone. The company formed in 2020 as the successor to HITS Endurance, which had produced endurance events since 2011, and it stages more than a dozen triathlons and runs in New York, Florida and California. On site In 2026 transition sat at Battlefield Park on Fort George Road, across from Million Dollar Beach. Saturday carries the Open race and the Long Course; Sunday the Sprint, 750 meters, 12.4 miles and 3.1 miles, and the Olympic, 1,500 meters, 24.8 miles and 6.2 miles. The Long Course bike heads north on Route 9 to Warrensburg and loops Brant Lake by Diamond Point Road, the Schroon River roads and Route 8, while the Sprint and Olympic ride the lake's East Shore. Every distance runs on the Warren County Bikeway. A pre-race expo and a post-race festival bracket the racing, and on the Saturday evening a VIP dinner sails on the steamboat Lac du Saint Sacrement. Audience These are athletes who travel to race and race often. In Alpha Win's survey of its athletes, 94 percent planned to race outside their own community, 68 percent expected to travel at least 1,000 miles to their next triathlon, and 90 percent race at least twice a year, 55 percent up to nine times. Brand presence A title partner can take full naming rights and category exclusivity. Below and around that, Alpha Win sells vendor space, a major footprint at the pre-race expo and post-race festival, signage and activation on the course, race-day announcements, product in the athlete bag, a logo on the event merchandise and in the Athlete Guide, and co-branded emails and social posts to every registered athlete, with a banner in the registration emails and a mention in official press releases. The Lake George Land Conservancy is the race's official charity.