Overview Lakeshore Music & Arts Festival is a free, two-day outdoor music and culture event at Spencer Smith Park in Burlington, Ontario, produced by MRG Live as the successor to the 40-year-running Sound of Music Festival. On site The festival runs Father's Day weekend each June, featuring nationally recognized Canadian artists alongside emerging and local talent on a multi-stage lineup, with a paid VIP ticket option. Audience MRG Live's portfolio draws 19-to-39 tastemakers, a younger 14-to-24 social-first crowd, frequent ticketed event-goers, and 21-to-35s focused on nightlife. Track record Lakeshore succeeds the Sound of Music Festival, which ran 45 years (1980-2025) as "Canada's Largest Free Music Festival" and set an attendance record of 525,000 in 2023 before ending due to funding challenges. Brand presence Sponsors and partners include Nickel Brook, Costco, Dillon's and Orangetheory.