For over 115 years, the Lane County Fair has been a cornerstone of summer in the Pacific Northwest. Held annually in Eugene, Oregon, this 5-day event delivers family fun, cultural celebration, and mass exposure in one of the state's largest county gatherings. With an average attendance of 115,700+ and daily engagement rates that rival much larger metropolitan events, this fair offers unmatched access to a diverse, value-conscious audience. Think community pride meets big-stage visibility - with entertainment, agriculture, rides, and local showcases that make for a high-retention, high-footfall environment. Backed by year-round advertising across TV, radio, and digital, and featuring dedicated sponsor integrations ranging from main stage credits to scavenger hunts, backlit displays, and media mentions, this is a customizable opportunity for brands seeking authentic community alignment with massive local reach.