Overview Latin Food Fest is a two-day New York festival of food from across Latin America and the Caribbean, cooked by about 70 vendors, most of them small Hispanic-owned businesses, with two music stages and contests like the World Chancla Throwing Championship and an Abuela-Approved Food Battle. It calls itself the original Latin food and culture festival. Marco Shalma founded it, and his production company We Eat Here also runs the Bronx Night Market and Harlem Summer Nights. The 2025 edition filled Industry City in Brooklyn; for 2026 the festival moved uptown, made entry free with a pass and capped each day at 15,000 people. On site The site splits into zones with their own names: La Calle, The Music Hall, The Gallery for art and culture, The Dining Hall and El Patio. The food runs from tacos, arepas and ceviche to lechón, pupusas, pernil, mofongo and choripán. The stages carry live bands, DJs, reggaetón, salsa, bachata, merengue, Afro-Caribbean sets and folkloric groups, and chefs and entrepreneurs run demos and panels. A Penalty Kick Challenge sits alongside the food battles. In 2025 the festival added a Bad Bunny look-alike contest, an empanada-eating challenge and art installations, and the bars poured rum cocktails, paloma spritzes and micheladas. Children 12 and under get in without a pass. Audience The festival puts the average stay at two to three hours and describes the crowd as multigenerational Latin families alongside Gen Z and millennials, bilingual, mostly Latin and mixed beyond that. Track record The 2025 edition at Industry City carried more than 70 vendors and 14 musical acts. The festival works with the Street Eats Foundation, a nonprofit for immigrant-owned food businesses, which gives vendors scholarships, training, mentorship and help applying, and puts first-time operators in front of paying customers. It reports more than 150 million digital impressions and media partnerships with NBCUniversal, Telemundo, NYC Tourism, amNY and LinkNYC. Brand presence The title partner co-names the festival as its brand x Latin Food Fest and takes over one of the two stages, so every performance on it carries the name. The next tier owns one environment, the Music Stage, the Culinary Stage, the Activity Zone or the VIP Lounge, with presented-by moments inside it. Further down, partners co-create a single moment, such as a chef spotlight, a trivia session, a dance activation or a slot in the food battle, and community partners can fund Street Eats vendor scholarships. NBC 4 New York, Telemundo 47, Heineken and Snapple were on the 2026 partner line.