Louisiana Marathon is a weekend-long celebration of Southern culture, music, food, and fitness in Baton Rouge. The race offers a 5K, quarter, half, and full marathon, drawing more than 9,000 runners from all 50 states and dozens of countries. Spectators push the crowd past 50,000, backed by 600K+ annual website visits, a 42K email database, and coverage on WBRZ and WAFB, an audience built for Boston Qualifiers and first-timers alike. Sponsors get multi-day on-site engagement, gumbo tents, live music, and post-race parties layered into the course, plus earned media that reached 567M last year, making it the South's ultimate race-meets-festival brand platform.