LUNA Fête is America's longest-running projection mapping festival, returning for its 12th edition to light up downtown New Orleans from Gallier Hall to Piazza d'Italia. The three-night, free event turns historic architecture into a canvas for large-scale projection art, drawing roughly 40,000 visitors, with the 2025 edition adding illuminated puppetry built around environmental and community themes. The audience is tech-savvy, art- and music-curious, and eco-conscious, a multigenerational crowd that shows up for the spectacle and stays for the storytelling, generating around 50,000 social impressions. Sponsors get visibility across signage, on-site activations, and digital channels inside a free, high-traffic public event presented by Arts New Orleans, celebrating 50 years in 2025. It's where innovation, heritage, and culture come together, and brands get to stand inside that story.