Overview Run Malibu is a point-to-point half marathon on the Pacific Coast Highway, with a 5K and a kids run the same weekend. Malibu locals founded it. Motiv Sports, which also runs Surf City Marathon and Bay to Breakers, operates it now. The start is on the CSU Channel Islands campus in Camarillo. From there the course climbs through the Santa Monica Mountains and drops onto closed lanes of PCH, finishing just north of Mugu Rock. On site Saturday is the Race Expo in El Dorado Park on campus. Packet pick-up happens only there, so nearly every half marathoner walks through it, and the CSU Dolphin 5K loops the campus that morning. Sunday's half goes off in waves at 7:00. Seven aid stations along the course hand out water, electrolytes and gels. The Finish Line Festival sits on the ocean side of PCH at Mugu Canyon, and the only way in is the race shuttle. Runners and families spend the morning there with DJs, yoga, food trucks, recovery tents and exhibitors, and VIP entrants get massage, a post-race meal and a coffee bar in their own lounge. Audience Runners come from across Los Angeles and Ventura counties, and a hotel block in Camarillo serves those who travel in. The field mixes first-timers and walkers with runners chasing 1:25 behind the pace team. Loyalty runs deep: one runner quoted on the race site was lining up for a sixteenth straight Malibu half. It is a fitness-first, outdoorsy crowd. Talent and Influencers A pace team of 20 volunteers leads groups from 1:25 to 3:00. Each year the race signs community ambassadors, who get free entry and personal discount codes to promote it to their own followings. Local clubs like Cafe Jam Run Club and Wolf Pack Runners appear on the race blog. DJ Vice has played the finish festival. Veritas Yoga has led warm-ups and recovery. A Boys and Girls Club of Malibu run team, made up of locals hit by the recent wildfires, runs with the field. Track record Run Malibu has been going for well over a decade and regularly sells out. Its charity partnership has sent the Boys and Girls Club of Malibu more than $300,000, with $10 of every entry going to the club. The race belongs to Motiv's Golden State Challenge series across California. Its current course follows the stretch of PCH that the race director calls the original inspiration for the event. Brand presence 2XU is the exclusive compression partner across Motiv's races. Celsius, Runna, HotelPlanner, Honey Stinger, Crystal Geyser, Siete and That's It round out the current partner list. Exhibitors can book the Saturday expo, the Sunday finish festival or both. Partners sample to finishers, get called out at the start and finish, and show up on the race's social channels and newsletter. Land Rover, Aquafina, Peroni 0.0% and Duke's Malibu have partnered in past years.