Overview Augusta After Dark is the invite-only party Sports Illustrated and DraftKings throw in Augusta, Georgia during Masters week, a night of cocktails and a headline set on private ground: Dave Matthews played the first one in 2025 and Dave Grohl the second in 2026. The 2026 edition ran on Wednesday, April 8, the evening before the tournament opened, on a private five-acre estate. It is produced by Authentic Live, the live-events division of Authentic Brands Group, which owns the Sports Illustrated brand. In 2025 the invitations went to members of DraftKings' Dynasty Rewards program. On site The first edition was held at a private home in Augusta's West Lake neighborhood, with Masters-themed turf photo sets, a claw machine stocked with Masters-style gear, handcrafted cocktails and canned espresso martinis, and blown-up reproductions of Sports Illustrated golf covers. Dave Matthews played an hour-long set. In 2026 the estate was lit green under tall trees, the music moved into a luxury tent, and guests could step into a private Velocity Black lounge or take on a Reebok Chip Challenge. Audience Sports Illustrated describes the room as athletes, entertainers and VIP golf fans, dressed in Masters-inspired fashion. Nobody gets in without an invitation. Talent and Influencers Guests in 2025 included Miles Teller, Ken Griffey Jr., David Wright, Johnny Damon, Nomar Garciaparra, Nikki and Brie Bella, Joey Fatone and NFL receiver Braxton Berrios. In 2026 Shaquille O'Neal, Kevin Hart, Ray Lewis, Victor Cruz and J.R. Smith came through. Brand presence Homes.com presented the first edition in 2025, with MINI, Corona Premier, Midnight Cowboy, IZOD, Nautica, Lucky Brand and Reebok also on site. Venmo and Velocity Black presented in 2026, with HydroJug as a partner. Partners show up as parts of the night: in 2026 Velocity Black ran its own private lounge and Reebok a chip challenge, and in 2025 the claw machine full of Masters gear was a DraftKings build.