The Mesa Marathon is one of the most well-loved endurance races in the Southwest, drawing 12,000+ runners and 50,000+ spectators, with participants traveling in from all 50 states and 13 countries. The crowd skews slightly female (55/45), an affluent, educated and loyal fitness audience reached across Phoenix, Scottsdale, Tucson, Flagstaff, Los Angeles, San Diego, Salt Lake City, Denver and Las Vegas, backed by a 50,000-person email list and a 30,000-plus social audience generating an estimated 350,000 social impressions. The journey begins months before race day, giving brands extended exposure through the health and fitness expo, on-course activations and the finish festival, a multi-touchpoint platform for authentically integrating into the lives of high-intent consumers.