Overview LA Today throws Metta World Peace's birthday party in Los Angeles. The former Lakers forward celebrates with friends from basketball, entertainment and LA nightlife, and LA Today brings its red carpet party format: photographers on arrival, DJs, live entertainment and a VIP section. LA Today is the Los Angeles events and culture publication behind the city's awards-season red carpet parties. On site Guests arrive on a red carpet with photographers, then move into a night of DJs and live entertainment with a VIP table area. Sponsors can brand the backdrop, pour a signature drink, set up a 360 video booth, sample product and put product in the VIP gift bags. Audience Basketball and Lakers fans, athletes, entertainment industry guests, creators and LA professionals. LA Today's audience is 57% female, 65% aged 25 to 49 and 80% based in Los Angeles County. Talent and Influencers Metta World Peace, born Ron Artest, won an NBA championship with the Los Angeles Lakers and was named the league's Defensive Player of the Year. He is the guest of honor. LA Today's events also draw TV talent and creators, including American Idol's David Hernandez and WWE's Jade Gentile. Track record LA Today produces red carpet events through the year, from awards-season pre-parties for the Oscars, Golden Globes, Grammys and Emmys to themed nights such as Alice in White Wonderland. Its events have been covered by The Hollywood Reporter, Deadline and LOOP. Brand presence Past LA Today partners include Woodford Reserve, Bandero Tequila, Vitaminwater, Yelp and White Rabbit Energy. A title partner puts its name on the party. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.