Overview The Miami HEAT are South Florida's team and one of the most influential brands in sports: three championships (2006, 2012 and 2013), seven trips to the NBA Finals and the identity the team calls HEAT Culture, built by team president Pat Riley and head coach Erik Spoelstra. In July 2026 the HEAT traded for Giannis Antetokounmpo, a two-time MVP and NBA champion, to play alongside Bam Adebayo, and the league put Miami on national TV 25 times in 2026-27, up from five. Miami is one of only five US markets where the NBA team is the No. 1 game in town, and the HEAT have the biggest fanbase in South Florida, 1.7 million fans, ahead of the Dolphins, Marlins and Inter Miami. On site Home is Kaseya Center on Biscayne Boulevard in downtown Miami. The HEAT averaged 19,708 fans a game last season, fourth in the NBA, rank No. 1 in the league in tickets sold and have sold out 625 straight home games, the fourth-longest run in NBA history. More than 1.4 million people came to the arena for HEAT games, concerts and events in 2025, and courtside brings out stars: Game 4 of the 2023 Finals drew Lil Wayne, J Balvin, Neymar, Conor McGregor and Odell Beckham Jr. Every local game airs free on WPLG Local 10 and its streaming app, national games run on ESPN, ABC, NBC, Peacock and Prime Video, and radio calls go out in English and Spanish. Audience Miami is the sixth-largest US metro and welcomed 28.2 million visitors in 2023, and South Florida is home to the American headquarters of more than 1,450 multinational companies. HEAT fans in the Miami market are 42% Hispanic, 38% white and 16% Black, and 54% men and 46% women. More than half are employed, 38% hold a four-year or graduate degree and one in four households earns $100,000 or more. Beyond South Florida, an estimated 11.2 million Americans call the HEAT their team, the sixth-largest fanbase in the NBA, led by California, Texas and New York. The HEAT also count 10.4 million fans across Latin America's six largest economies and rank as a top-five NBA team in Argentina, Chile and Colombia. Talent and influencers Giannis Antetokounmpo, a two-time MVP, Finals MVP and Defensive Player of the Year, leads a roster built around Bam Adebayo, Andrew Wiggins and Bobby Portis, with Spoelstra on the bench since 2008. The legends run deep: retired jerseys for Dwyane Wade, Alonzo Mourning, Shaquille O'Neal, Chris Bosh, Tim Hardaway and Udonis Haslem, plus the LeBron James, Wade and Bosh era that reached four straight Finals and won back-to-back titles. Partners can feature HEAT players in group campaigns, and HEAT legends, the mascot and the HEAT dancers appear at partner events and grand openings. The team's channels reach 32.7 million followers worldwide, sixth in the NBA, including 6.5 million on Instagram. Brand presence HEAT partners include Kaseya, which names the arena, JPMorganChase, Robinhood on the jersey, American Airlines, Hard Rock Bet, Ticketmaster, Kia, Bacardi, AT&T, Florida Blue, Baptist Health, UKG, Pepsi, Carnival Cruise Line, TD Bank and Morgan & Morgan; Rockstar Games turned a November 2026 home game into A Night in Vice City for Grand Theft Auto VI. Partnership pays off with this fanbase: in a dentsu and YouGov study with the team's own fan survey, HEAT fans are 85% more likely than the average American to buy from their team's sponsors and 77% more likely to notice who sponsors, and HEAT sponsors see an overall 25% lift across attention, connection and conviction. Brands show up with category exclusivity, arena and broadcast visibility, game-night takeovers, sampling, sweepstakes and retail promotions, digital campaigns, premium hospitality, international rights in select countries and community programs; Baptist Health's Bounce Back from Cancer campaign with the HEAT raised more than $1.39 million.