Overview The Miami HEAT are South Florida's NBA team, at home in the 19,600-seat Kaseya Center in downtown Miami. The partnership runs the full season, inside the arena and out across the city. YouGov puts Miami among five US markets where the NBA team is the #1 game in town. Matchday Fans come in off the plaza through Gate 4 on mobile-only tickets and spread across the 100 and 300 level concourses, a standing-room balcony and four premium lounges, and introductions run with flame effects on the floor under the championship banners. An emcee runs halftime contests on court. Audience The team calls its crowd "an unapologetically passionate legion of hoops-obsessed fans." They wear HEAT jerseys and stand with arms raised. Most US HEAT fans live outside Florida, and games carry a Spanish radio call. Track record Titles: 3 NBA championships, 7 conference titles, 16 division titles, 26 playoff appearances. The team counts 625 consecutive home sellouts, the fourth-longest run in NBA history. Brand presence Kaseya holds the naming rights. Ticketmaster presents the regular-season schedule. The HEAT license the primary mark and official designation for the Miami area only, never on packaging. Player imagery runs in groups of three or more. Category exclusivity is domestic and leaves out tickets and hospitality.