Miami Swim Week: The Shows is the largest globally recognized swim, resort and lifestyle fashion event in the world, transforming the Mondrian South Beach into a high-gloss runway over Biscayne Bay for five days, with a 4K LED wall, press risers and seated VIP rows. Fifty-plus events bring together fashion buyers, designers and A-list models in front of press including Vogue, GQ, WWD, CNN, People and The Tonight Show. The audience runs 58% female, with an expected 15,000 guests on-site and forecast 100M-plus online impressions, part of a 150 billion-plus lifetime online impressions and $450M-plus in cumulative publicity value track record, including a $13M AVE in a single window and a 132M social media reach. Past activation partners include Don Julio, Ardell, Laifen, Mystic Tan, Milan Laser and Liammock, brands that used the platform to launch product, capture content and reach a buyer audience that converts, one of the highest-ROI fashion sponsorship windows on the U.S. calendar.