Overview Michigan Fashion Week runs a year of runway shows out of Detroit, and its winter Detroit Sustainable Fashion Week takes only designers whose collections are at least 70% sustainable, built from upcycled, recycled or responsibly sourced materials. In 2026 the main week ran October 10 to 17 and closed with The Main Event, a Saturday-night runway inside Detroit's historic Harmonie Club; a Grand Rapids edition ran in June 2026, and Michigan Kids Fashion Week casts models aged 5 to 16. Loren Hicks founded the organization in 2012 to put Michigan's designers, photographers, artists and models in front of consumers and the trade. On site The Main Event puts emerging and established designers on one runway, with art installations and brand activations around it. Guests arrive over a red carpet. Seating is VIP or general, and the brief is to dress to be seen. The 2026 sustainable week ran six days: a thrift crawl across Detroit stores, a panel and a community clothing swap at The Edit, an upcycled-denim workshop, a vintage runway at The Velvet Tower on Kercheval, and a closing show. The Edit, the organization's coworking and fashion workspace on East Grand Boulevard, holds castings, shoots and pop-ups between shows. Audience Shows are open to consumers and industry alike, and the working crowd is local: models come through in-person castings, hair and makeup artists join its Glam Team, and college students intern on production through the organization's partnerships with higher-education institutions. Track record On September 12, 2026, Michigan Fashion Week took Detroit designers to New York Fashion Week for the first time, with a runway, red carpet and after party at 155 Suffolk Street. Hicks has been featured on TLC and Bravo and recognized by Crain's for the work. Brand presence Brands come in as sponsors, as partners with integration into the shows, or as collaborators co-producing pop-ups, panels and installations, and vendors sell directly to the room. Its own photographers and videographers cut each show into highlight reels and backstage interviews for its channels. Sponsorship runs at three levels, from Featured to Title.