Millonarios drew the biggest crowds in Colombian football in the first half of 2026: 292,474 fans across 10 home league matches at Estadio El Campín in Bogotá, an average of 29,247 and first in the Liga BetPlay 2026-I attendance table. The club has 16 league titles, the latest in the 2023 Apertura, plus the 2024 Superliga and three Copa Colombia trophies. Its 1950s side, the Ballet Azul built around Alfredo Di Stéfano, won the 1953 Pequeña Copa del Mundo. In 2026 it also played Copa Sudamericana group football against São Paulo, O'Higgins and Boston River. The crowd is built on commitment. Millonarios went into 2026-I with 25,650 confirmed season-ticket holders, the most in the league. The club is nicknamed Los Embajadores, and the Clásico Capitalino against Independiente Santa Fe, played every season since 1948, shares the same stadium. Beyond the gate, Liga BetPlay matches air on Win Sports, Win+ Fútbol and the Win Play streaming app. The club runs its own channels on Instagram, Facebook, X, TikTok and YouTube under the millosfcoficial name. Brands already in the club's 2026 line-up include adidas, which makes the kit, Wplay, Cafam, Andina, Terrawind and GAC as sponsors, Gatorade and Bodytech as allies, and Sony, Xiaomi and Wahl as digital allies. A new partner can take the Shoulder & Back Patch Sponsor package, with logos on the shoulders and back of the men's and women's shirts plus LED boards, training-ground naming, VIP tickets and player appearances; the Youth Academy Partner package, with youth-team shirts and grassroots tournament naming; or the Digital & Matchday Partner package, combining branded social posts, YouTube pre-roll, email and LED perimeter rotations at El Campín.