Overview The Minnesota Monthly Food and Wine Experience is a March tasting weekend that takes over the entire main concourse of Target Field, the Twins' ballpark in downtown Minneapolis, with wine, spirits, craft beer, THC products and chef-driven food poured and plated the length of the field. The 2026 edition was its 31st, and it moved back to the ballpark that year. Greenspring Media produces it, and its magazine, Minnesota Monthly, carries the event in print, online and in its newsletters. On site The weekend opens on Friday night with Grand Vine, a separate evening tasting, and the main event runs Saturday and Sunday afternoons. VIP guests come in an hour before general admission, to the Truly On Deck area, the only part of the concourse pouring in that hour; it closes at 4 p.m., and its exhibitors spend the last hour walking the rest of the show. Stations use the ballpark's own bars and kitchens, from the Merlot, Syrah and Malbec bars to the Mill City and Puckett grills, the North Loop Deli and a Woodfire Grill with a brick pizza oven, and exhibitors can rent them equipment and all. The Thrivent Club, the Puckett and Carew atriums and the 573 Bar and Lounge are part of the footprint, a VIP Lounge offers cocktails, small plates and seating away from the floor, and guests reach the concourse under cover from the adjacent parking ramps. Every guest gets a printed Tasting Notes guide. Audience Minnesota Monthly reports that 91% of its readers dine out or entertain regularly and 73% frequently buy products or services they first saw at events. The weekend is a walk-around sample: guests move down the concourse from pour to pour, and exhibitors can sell to them directly. Brand presence Sponsors sit on five levels. The presenting level is capped at two and folds the sponsor's logo into the official event logo; gold is capped at eight; silver, bronze and the standard exhibitor table are open. Higher levels add Minnesota Monthly ads, website tiles and sponsored newsletters, bigger booths and first claim on the built-in bars and concession stands. Single-item sponsorships put a name on the event glass, the Grand Vine wine glass, the VIP gift, the tote bag or the photo booth, and the VIP Lounge can be taken as its own activation.