The Minnesota State Fair is a cultural powerhouse, the largest 12-day event in North America, drawing nearly 2 million attendees each year to the 322-acre fairgrounds between Minneapolis and St. Paul. The crowd splits roughly 51% female and 49% male, split between Minnesota and Wisconsin, foodie by nature and drawn by nostalgia and Americana in equal measure. The Fair generates an estimated 59 million social media impressions and a 164K-strong social following, on top of a $268 million regional economic impact. Sponsors activate in one of two marquee formats: a Trolley Sponsorship with logo signage on moving trolleys and 48 stops, or a Day Sponsorship owning one full day with dominant placement and share of voice across social, print and onsite media, all wrapped in fried dough and fanfare.