The Missouri State Fair is one of the Midwest's most iconic summer events, drawing over 345,000 attendees to Sedalia for eleven days of agriculture, entertainment, and community connection. Rooted in tradition since 1899, the fair pairs 30,000+ competitive exhibits and 350+ vendors with grandstand concerts, carnival rides, and livestock showcases. The audience skews 72% female and spans families, farmers, youth, and Midwestern consumers from across Missouri, with 96% of attendees likely to return and 81% rating the experience excellent or good. Title sponsorships, large-format signage, digital placements, on-site activations, and VIP hospitality offer meaningful, repeat consumer engagement across Missouri for brands that want to be part of a multi-generational tradition, not just pass through it.