MotoAmerica is the North American Road Racing Championship, the premier professional motorcycle racing series in the US. Entering 2026, it marks the 50th anniversary of Superbike racing and its 12th consecutive year of growth, spanning 10 three-day race events and drawing 260,000 fans annually. The audience is 93 percent male, dedicated auto enthusiasts, reached through ESPN broadcasts and Vice streaming plus 2.8M+ social followers and 1B+ estimated social impressions. Sponsors get year-round visibility across live events, linear TV, streaming, and social, delivering deep loyalty within a hard-to-reach, high-value motorsport audience.