Overview Music City Rodeo is Nashville's PRCA ProRodeo, three nights of championship rodeo inside Bridgestone Arena on Lower Broadway, with a full headline concert after every performance. Tim McGraw's Down Home and Skydance Media produce it with Humes Rodeo. It bills itself as the largest rodeo east of the Mississippi and the largest in the PRCA's Southeastern Circuit, and it counts as a stop in the Cinch Playoff Series. On site Each night runs seven PRCA events: bareback, saddle bronc, bull riding, steer wrestling, team roping, tie-down roping and barrel racing, plus mutton bustin' for kids aged 4 to 7. Around those sit a grand entry, a military salute, a trick rider, bullfighters and a barrelman. Then a stage drops onto the dirt. The concert runs an hour or more. Outside, Rodeo Plaza turns Broadway into a western block party with brand activations, live music and the Cowboy Channel's Rodeo Live set. VIP guests get lounges inside the arena, and the official after party is at Goodnight Nashville, Jelly Roll's bar. Audience Placer.ai data puts the crowd at 52% female, with a median age of 35 and a median household income of $87,000. A quarter of households earn $150,000 or more, and half hold a bachelor's degree. Nearly half comes from metro Nashville, a quarter from the rest of Tennessee, and the rest from across the Southeast and beyond. Talent and Influencers Headliners so far have been Reba McEntire, Jelly Roll and Tim McGraw, who also co-founded the event, followed by Miranda Lambert, Charley Crockett and Jon Pardi. Lainey Wilson has made guest appearances. The arena draws more than 500 ranked cowboys and cowgirls, among them world champions such as all-around star Stetson Wright. Every performance airs live on The Cowboy Channel and Cowboy Channel+. Track record The first Music City Rodeo sold out all three nights and brought Nashville its first major PRCA rodeo. The organizers count more than 40,000 attendees, 400 million impressions and coverage from over 90 outlets, including GMA, Entertainment Tonight, Billboard, Rolling Stone, Forbes and Sports Illustrated. The artists' own posts reached more than 50 million people. The purse has grown every year, and payouts now come close to $300,000. Brand presence TennPop is the presenting sponsor. Ford, Coors Banquet and ALP are featured partners, and Gibson, Boot Barn, Wrangler, Tractor Supply, Tito's, iHeartRadio, Hattie B's, Caymus and Ole Red join them as official partners. Lexus and Yuengling have hosted VIP lounges. Packages range from title partnership and Rodeo Plaza presenting rights to theme nights, named rodeo events, bucking chute and arena signage, and entry-level community partnerships, with Gold Buckle seats and lounge passes built in.