NASCAR Canada Series is the premier stock car racing series in Canada, running under the NASCAR banner with events staged coast to coast for a season audience of roughly 100,000 fans. The audience runs 65 percent male to 35 percent female, loyal and passionate motorsport fans who follow the sport for its speed, national pride, and community ties, connected across 3.8M+ combined social followers. Sponsorship brings national broadcast distribution, on-site fan activations, VIP hospitality, and official partner designation, giving brands a platform to reach both mass consumer audiences and strategic B2B networks tied to performance and heritage.