Overview Own the primary sponsorship of Harrison Burton’s Race Car for a single or multiple NASCAR O’Reilly Auto Parts Series race weekends in 2027. This is a turnkey primary partnership built to give a brand far more than logo placement. The partner receives dominant branding on Harrison’s race car and race-weekend assets, national television exposure, premium NASCAR hospitality, driver access, social and digital content, marketing rights and opportunities to activate directly with customers, employees and race fans. DriversPartner manages the program from start to finish and can customize the partnership around the brand’s specific marketing, B2B, hospitality or consumer objectives. On Site The primary partner becomes a major part of Harrison Burton’s race weekends. The experience can include VIP race credentials, garage and pit road access, pre-race activities, team hauler tours, pit box access, meet-and-greets with Harrison and behind-the-scenes experiences unavailable to the general public. For brands looking for consumer engagement, the program can also incorporate fan-zone activation, product sampling, displays, contests and other experiential concepts. Hospitality can be used for customers, prospects, executives, employees, distributors or other key stakeholders. Audience NASCAR provides access to one of the largest and most sponsor-loyal fan bases in American sports. More than 75 million Americans identify as NASCAR fans, with sponsor recognition and purchasing behavior being major differentiators of the audience. Martinsville provides an especially strong environment for activation, combining national broadcast exposure with an established NASCAR market and a highly engaged race-weekend audience. Talent and Influencers Harrison Burton is a third-generation NASCAR driver and Daytona Cup Series winner competing in the NASCAR O’Reilly Auto Parts Series. The partnership can utilize Harrison beyond race day through social content, appearances, meet-and-greets, corporate events and brand ambassador opportunities. Harrison is the son of NASCAR Hall of Famer and television analyst Jeff Burton, creating additional opportunities to build around one of NASCAR’s most recognizable families. Track Record Harrison Burton brings experience across NASCAR’s highest levels, including a NASCAR Cup Series victory at Daytona and wins throughout his national-series career. DriversPartner has built and managed programs for brands ranging from race-specific primary sponsorships to year-round partnerships. These programs extend beyond the race car through hospitality, executive experiences, B2B development, show cars, community events, content and custom activation. Recent programs have also demonstrated the ability to turn NASCAR sponsorship into larger community platforms, including fundraising initiatives, special paint schemes, driver appearances and partner events. Brand Presence The primary partner receives the dominant branding position on Harrison Burton’s race car on race weekend, creating a highly visible branded asset throughout competition, television coverage, photography, social media and race-related content. Brand integration can extend across the race car, Harrison’s firesuit, team assets, digital and social content, hospitality, appearances and promotional materials depending on the final program. The partner also receives marketing usage rights allowing Harrison Burton and the race program to be incorporated into its own advertising, social media, customer communications and promotional campaigns. This is designed as a complete race-weekend marketing platform, not simply a logo placement. 2027 Race Schedule Feb. 20 Daytona International Speedway Feb. 27 EchoPark Speedway (Atlanta) Mar. 6 Circuit of The Americas (COTA) Mar. 13 Phoenix Raceway Mar. 20 Las Vegas Motor Speedway Apr. 3 Darlington Raceway Apr. 10 Bristol Motor Speedway Apr. 17 Martinsville Speedway Apr. 24 Talladega Superspeedway May 1 Texas Motor Speedway May 15 Dover Motor Speedway May 22 North Wilkesboro Speedway May 29 Charlotte Motor Speedway Jun. 5 Nashville Superspeedway Jun. 12 Pocono Raceway Jun. 26 Chicagoland Speedway Jul. 3 Iowa Speedway Jul. 10 Sonoma Raceway Jul. 24 Indianapolis Motor Speedway Jul. 31 Naval Base Coronado — San Diego Aug. 13 (Fri.) Bristol Motor Speedway Aug. 21 World Wide Technology Raceway (St. Louis/Gateway) Aug. 27 (Fri.) Daytona International Speedway Sep. 4 Darlington Raceway Sep. 10 (Fri.) Richmond Raceway — Chase Sep. 18 Watkins Glen International — Chase Oct. 2 Kansas Speedway — Chase Oct. 9 Las Vegas Motor Speedway — Chase Oct. 16 Charlotte Motor Speedway — Chase Oct. 23 Phoenix Raceway — Chase Oct. 30 Talladega Superspeedway — Chase Nov. 6 Martinsville Speedway — Chase Nov. 13 Homestead-Miami Speedway — Championship