The Nashville Rosé Festival takes place in the heart of East Nashville, pairing wine, spirits, and craft beer with local food trucks, a live DJ, and a dance troupe across the festival footprint. 100% of net proceeds benefit the Tennessee Breast Cancer Coalition, and the festival has raised $150,000+ to date. The crowd is affluent and social, 88% female and ages 35 to 54, drawn to wine, cocktails, and curated outdoor events, with nearly 3,000 attendees and a combined social reach across partner accounts of over 1.1M. Sponsors get on-site activation options plus digital amplification through media-partner impressions, radio spots, and email lists reaching over 200K subscribers, backing a cause-driven event with real regional reach rather than a one-off pour.