The Wrangler National Finals Rodeo is the premier championship of PRCA rodeo, hosted at the Thomas and Mack Center and produced by Teton Ridge across 10 nights of competition in all seven disciplines. Last year drew a record 170,045 in-arena attendees, up 8 percent year over year, plus 1.7 million in total broadcast reach across The Cowboy Channel and Cowboy Channel+. Teton Ridge's social platforms generated 108.2M views and 4.6M engagements, with the 18-to-49 audience growing 124 percent. Sponsors can plug into live broadcast inventory across all 10 rounds, discipline ownership, the Pro Fantasy Rodeo gaming platform, and the decades-running Rodeo Vegas watch party, a full-ecosystem partnership for Western sports fans.