Overview Power Ad sells advertising inside high school gyms and stadiums, and the ads pay for the equipment they hang on: a school gets a new scoreboard, video board, scoring table or windscreen at no cost, and the sponsor panels on it fund the build and a revenue share for the athletic department. Power Ad's fact sheet puts the network at 1,179 schools and 17,688 advertisers, and a buy runs from a block of schools up to the whole country, as permanent signage or digital. The company is based in Franklin, Ohio, and calls itself the professional booster club. On site The placements are the fixtures a crowd looks at all game: panels on scoreboards and video boards, the front of the scorer's table, wraps and windscreens on stadium fences, and LED possession arrows. Power Ad handles ad sales, production and installation from start to finish, and the advertiser supplies the content. A single game keeps the sign in front of the stands for up to three hours, and depending on the school, a project can add an activation night and social media highlights from the athletic department. Audience The signs are permanent, so the same home crowd of parents, students and neighbors passes them at every home game of every season in its own town. Power Ad cites survey research that 83% of people would see a company as active in the community if it sponsored the local high school. Track record Power Ad says it has put more than $45 million in free equipment and revenue into over 1,000 schools across all 50 states. Kroger, one of its advertisers, put it this way: "It's great advertising and lets everyone know we're part of the community. The process was easy. Power Ad did a great job!" A Tropical Smoothie Cafe advertiser said it had recommended Power Ad to other Tropical Smoothies. Brand presence Content is family-friendly only. The activation nights and social highlights listed as incentives come with a three-year commitment, and custom requests go through Power Ad directly.