Overview Negative Split is one of the largest running event producers and timing companies in the Pacific Northwest, and it owns the races it sells. Its calendar runs about twenty road and trail events a year across Spokane, Coeur d'Alene and North Idaho, and Portland and Mt. Hood, from holiday fun runs to Boston-qualifying marathons. Sponsors can buy one race or build a season across several markets. On site Road races start and finish in city parks such as Spokane's Riverfront Park, Coeur d'Alene's McEuen and City Parks and Portland's Sellwood Park, with finish-line villages, kids' runs and post-race food. Trail races run the Route of the Hiawatha's rail tunnels, Mt. Spokane State Park and the shores of Timothy Lake. Themed runs lean into costumes: a glow run with a foam party, a Halloween hustle and a Santa run. Sponsors get a booth at the race, a 10'x3' banner, MC mentions, logos on the shirt, website and emails, race entries, and the presenting sponsor brands the bib, the start/finish arch and the swag. Audience Negative Split's own figures show a 60/40 female-to-male split, with 38 percent of participants aged 21 to 40 and 32 percent aged 41 to 60. Kids' runs and family distances bring in parents and children, while the marathons and trail ultras draw committed runners. Most participants live in the Inland Northwest and Portland metro, and destination races pull runners from across the region. Talent and Influencers The runners are the story, from Boston qualifiers chasing times on certified courses to families in costume. Every race pairs with a local charity partner such as Girls on the Run, United Way North Idaho, Active 4 Youth and area high school teams, and The Spokane Marathon is co-produced with the Bloomsday Road Runners Club. Track record Negative Split has grown participation and revenue year over year while many race producers have shrunk. It times races for other directors across the region, runs a full event production and rental business, and reaches a large email list and social following across its race channels. The Coeur d'Alene Marathon and the Windermere Marathon both run on Boston-certified courses. Brand presence Toyota backs the Windermere Marathon, Huffin' for the Stuffin', Mt. Spokane and Run the Night, and the Windermere Foundation is the Windermere Marathon's title partner. Idaho Central Credit Union supports The Split and the Coeur d'Alene Marathon, GMC of Riverfront Park backs the Shamrock Shuffle and The Spokane Marathon, and the Spokane Great Outdoors & Bike Expo sponsors the Swag Run. Levels run from Support to Presenting per race, with a third race at half price.