Neon Carnival is the most iconic invite-only party during Coachella Music Festival Weekend. The event is a full-scale carnival experience featuring rides, games, branded activations, top DJs, food, cocktails, and product sampling — all under the desert stars. Often called the "Coachella Met Gala of the desert," Neon Carnival draws A-list celebrities, influencers, and VIPs and generates massive press and social media buzz. The event is not affiliated with the Coachella Valley Music and Arts Festival. Brand opportunities span alcohol, wellness, fashion, and beyond, with the ability to sell products directly to attendees and connect with high-profile guests throughout the night. Notable past attendees include Paris Hilton, The Weeknd, Bebe Rexha, Alix Earle, Taylor Swift, Ice Spice, Leo DiCaprio, Coi Leray, Busta Rhymes, Maluma, J Balvin, Teyana Taylor, Lisa (BLACKPINK), Tana Mongeau, Travis Kelce, Harry Jowsey, TYGA, and Bretman Rock.