Overview The New York International Auto Show is a ten-day public car show at the Javits Center that doubles as a launch floor: in 2026 Kia gave the EV3 its North American debut there, Subaru unveiled the all-electric three-row Getaway, Hyundai pulled the cover off its Boulder Concept as a surprise global premiere and Volkswagen revealed the redesigned Atlas. The reveals happen on Media Day, and the public days follow. The show calls itself the oldest and largest-attended auto show in North America; the first opened in November 1900 at the original Madison Square Garden. The Greater New York Automobile Dealers Association runs it. On site The halls mix the new-model stands with things people can ride. In 2026 visitors could feel electric torque on closed courses, climb a 28-foot mountain, ride Toyota's newest models and take Hyundai's performance rides and a FIFA World Cup challenge. Concept cars from Toyota, Hyundai, Genesis and two Corvettes shared the show with a hypercar and exotics lineup that ran up to 1,500 horsepower, including Zenvo's Aurora Agil, six rarely seen McLarens from the Jersey Macs collectors and the Bentley from the film Supersports: FULL SEND. A tuner level gave custom, JDM and drift builds their own space, and a Family Fun Zone, pet adoptions and dancing robots filled out the day. Audience The show pitches itself as the place to research a next new car, and New Yorkers have come in the millions for more than a century. The floor splits three ways: shoppers comparing models stand by stand, enthusiasts at the tuner level and the hypercars, and families who spend the day between the ride courses and the play zones. Before the doors open to them, Media Day fills the halls with press for the debuts. Track record The dealers behind the show have raised more than $1 million in scholarships for automotive technician students, largely through their annual golf outing, and have put nearly 100,000 new winter coats on New York children through Operation Warm. Brand presence Beyond the automaker stands, the building itself is sold. The Javits TV network runs static sponsor images on more than 70 screens, a jumbotron carries a one-minute spot every hour, and escalators, staircases, windows and ticket kiosks take wraps and clings. A sponsor can own the Press Days, including the Media Center and the press breakfast area, or the media registration counters and confirmation emails, and can run fan-facing games such as an in-app trivia contest with prizes or a fan-cam photo overlay that captures emails as it goes.