New York International Auto Show is one of the most iconic, best-attended consumer expos in the country, held annually at the Javits Center. A fixture of car culture since 1900, it draws more than one million visitors each year and serves as a launchpad for major automakers, EV technology, and mobility brands. The crowd blends media, industry leaders, and consumers, skewing toward auto enthusiasts and tech-savvy attendees, with 71,800-plus social followers backing the show's year-round presence. Interactive exhibits, test drives, and live demonstrations keep visitors engaged well beyond the show floor. For brands, NYIAS delivers exposure in the media capital of the world, with global press coverage, high-impact sponsorships, and direct access to passionate consumers and key decision-makers shaping the future of mobility.