Overview New York Swim Week is a swimwear and resortwear runway staged beside the rooftop pool at Life Time Sky on West 42nd Street, and in 2026, under the theme The 8th Wonder, it put 24 presentations down that runway, from Oceanus opening the show to EVITA x Samantha Siu closing it. Independent labels share the bill with jewelry and accessory pairings built for the show, such as Only Bridget x Recco Gems and Wall Street Swim x GL Gems. Around the main show the organizers run a week of events: runway shows, pop-up retail, panel discussions and resort showcases. On site The runway is laid along the edge of the pool, so the models walk with the water beside them, and the 2026 program included a day show. Guests come in off an RSVP guest list. Backstage in 2026, The Makeup Academy NYC did makeup, Beautick Americas did hair with Solshine State of Hair products, and Breeze Products handled tanning. Audience The organizers say they curate the room for the people who move the swim business: press, buyers, stylists, tastemakers and creators. Designers apply to show, and the lineup mixes independent and emerging labels with more established names. In 2026 Andreia Gibau and Peter Gordon hosted. Talent and Influencers The 2026 run order included TANA ANA, The Bikini Edit, FALLN SWIM, REED THE LABEL, SWMWR by Courtney, Blu Crochet, Colorsuper, IVY Swimwear, SARASTY and Leccese, plus collaborations such as POST Swim x Chemo Club, Siena Wolf x Nati Boutique and Futures Swim x Johnathan Kayne. The 2024 lineup had included Evita Swim, Emerald Beachwear, Haitian Doll by Jobella, Soiree Miami Beach, Rosina Mae and Bathhouse. Brand presence Sponsors work the pool deck and the backstage: a branded cabana with the sponsor's product inside and Champagne service for ten, a 10-by-10 activation carried to two events, a commercial on the LED screen, product in the VIP gift bags and a place in the promotional shoot, with posts from creators who have 500,000-plus followers. A sponsor can also put its name on a runway show. Designers buy in through their own tiers, from a single entry to a spotlight. The show's sponsor page listed six partners in 2026.