The Newport Bermuda Race is one of the world’s most prestigious offshore yacht races, tracing its heritage back to 1906. Every two years, this legendary 636-mile race draws a discerning, global audience of sailors, ocean lovers, and maritime enthusiasts. Spanning from the Starting Line Festival at Fort Adams to the globally broadcast Starting Line Live Show, the race delivers unparalleled brand integration. From VIP viewing boats and branded lounges to immersive digital content and thought leadership, every moment connects brands with a high-net-worth, experience-driven audience. This isn’t just a race—it’s a narrative of heritage, challenge, and ocean adventure, amplified across digital channels, live events, and a documentary series in production.