Overview Night of the Jack is a walk-through Halloween experience at King Gillette Ranch in Calabasas, a mile-long trail of thousands of hand-carved, lit jack-o'-lanterns and more than 30 themed environments. It runs on about 30 nights each fall through Halloween, with timed entry, and it is built for families rather than for scares. Ben Biscotti of 1iota Productions founded it with event designer Tony Schubert of Event Eleven. The ranch is a 588-acre park in the Santa Monica Mountains, with a Spanish Colonial Revival mansion designed by Wallace Neff for the razor maker King C. Gillette. On site Guests start in a pre-show area with Los Angeles food trucks, photo moments, a souvenir shop with light-up toys and the Spookeasy bar, which pours themed cocktails, beer and wine. Jack's Carnival adds more than ten rides, inflatables and games. The trail itself runs under the ranch's oaks past carved-pumpkin scenes, large lantern art, projection mapping on the buildings and an illuminated field. Most guests spend 90 minutes to two hours on the grounds, and the Spookeasy can be booked for private events of 250 or more. Audience Each season draws more than 110,000 guests, and more than 650,000 have come since the event opened. The crowd is mostly families from across Southern California, with visitors from as far as Las Vegas, Phoenix and New York. Celebrities, socialites and influencers come with their children, so the trail shows up all over Instagram. Talent and Influencers The guest list has included Kim, Khloe and Kourtney Kardashian, Kylie Jenner, Hailey Bieber, Ariana Grande, Miley Cyrus, Dwayne Johnson, Jennifer Garner, Matt Damon, Megan Fox, Timothee Chalamet and Travis Barker. Their posts, and those of influencers and tastemakers who attend, carry the event to a far larger audience than the ranch can hold. Master carvers create the pumpkins by hand, and Food Network's Outrageous Pumpkins stars have carved on site. Track record Organizers count an Instagram reach of more than 900 million a season and more than 2 billion print impressions. Press coverage has run from People, Us Weekly and Page Six to ET, Extra, the Los Angeles Times, Time Out and LA Weekly. Attendance has climbed from 25,000 in the first season to more than 110,000 a year. Brand presence Brands build scenes on the trail. Nickelodeon brought SpongeBob's Bikini Bottom to life in pumpkins and built a pre-show installation for the relaunch of its horror anthology series, and Blue Diamond Almond Breeze put a 20-foot talking skeleton in the graveyard. Govee lit the mansion, the LA Rams and Lincoln built displays, Suntory poured Jim Beam and -196, and Raising Cane's showed off the world's biggest pumpkin. The title sponsor gets presenting naming rights.