Nike Melbourne Marathon Festival is Australia's most prestigious running event, bringing elite athletes, everyday runners, and spectators together for a multi-day celebration that finishes inside the iconic Melbourne Cricket Ground. The festival draws as many as 110,000 runners and spectators combined. The audience splits evenly by gender and is drawn from across the country, with strong representation from Melbourne and Sydney, unified by a passion for endurance and performance. Partners activate on-course, at the expo, and across digital touchpoints, reaching a social following of 60,000-plus for extended dwell time and repeat brand exposure inside one of the world's most respected marathon destinations.