Overview Noise Pop Festival is San Francisco's independent music and arts festival. It started as one night with five bands at The Kennel Club, the room now called The Independent, and grew into an eleven-day run of shows across the city every February. Fans buy a badge and hop from venue to venue all week, catching legacy indie acts, reunion sets, SF debuts and local Bay Area bands. The San Francisco Chronicle calls it one of the few remaining independent festivals of its kind. On site The festival books well over a hundred bands into a couple dozen venues, including The Independent, Great American Music Hall, Bimbo's 365 Club, The Chapel, SFJAZZ, Swedish American Hall, Bottom of the Hill, Public Works, Gray Area and the California Academy of Sciences. Around the shows sit happy hours at Bender's, Kilowatt After Hours, brunch parties, opening and closing night parties, art shows and film screenings. W San Francisco is the official hotel partner and hosts shows, panels and parties. Audience More than 20,000 people attend, and 72 percent come back year after year. They range from their early twenties to around sixty, with average household income of $100,000 to $150,000. Beyond music they follow film, comedy, art, dance, tech, food, wine, cocktails and beer. Most are Bay Area locals who know the city's clubs well. Talent and Influencers Modest Mouse, Death Cab for Cutie, The White Stripes, The Shins and Jimmy Eat World played Noise Pop on the way up. Past bills also include St. Vincent, Phoebe Bridgers, The Flaming Lips, Courtney Barnett, Grimes, Vince Staples, Bright Eyes, Jeff Tweedy, Carly Rae Jepsen and Bone Thugs-N-Harmony. Each lineup mixes headliners with emerging acts the booking team expects to break. Track record Noise Pop Industries has produced the festival since the early nineties and runs concerts across the Bay Area all year. Recent editions have drawn hundreds of press hits and more than a billion media impressions, with coverage from Forbes, SFGATE, the San Francisco Chronicle and 48Hills. Its own email list and website add close to a million impressions on top. Brand presence Recent partners include W San Francisco, BMI, DistroKid, Traditional Medicinals, Montucky Cold Snacks, Crossroads Trading, Solful and San Franpsycho, plus KEXP and Fords Gin. A presenting partner gets naming rights to the whole festival and category exclusivity. Other options cover the lineup reveal, opening and closing nights, happy hour and after-hours series, a co-hosted show, badges and lanyards, and official beverage status at participating bars.