Overview The North American Sand Soccer Championships fill the Virginia Beach oceanfront for one June weekend with 64 sand soccer fields and two pro stadiums, about 2,000 matches and more than 800 youth, adult and pro teams. The pro side is the U.S. Open, a men's and women's beach soccer championship established in 1997, and the festival runs about 30 blocks with volleyball, kickball, field hockey and flag football alongside. It is played in affiliation with Beach Soccer Worldwide. The nonprofit Hampton Roads Soccer Council hosts it with its four affiliate clubs, and the proceeds go to the council's Hampton Roads Soccer Complex, a 75-acre, 26-field site in Virginia Beach that opened in 1997. On site Amateur fields are laid out on the beach along the oceanfront, and the U.S. Open plays in the stadium, with an LED scoreboard, a live stream and a beer garden beside it. The Vendor Village sits on the boardwalk near the pro stadium, with more than 70 vendors along the route, and schedule boards stand at the fields. A free kids' clinic runs on the Friday evening. The program goes out in print and digitally. Audience Players bring their families: 70% of teams are youth teams, and most travel in from Virginia, North Carolina, Maryland, South Carolina, Ohio and Pennsylvania for a beach weekend. The festival says fans watch games from their hotel rooms and team reunions happen on the boardwalk. The pro stadium averages about 3,000 people an hour. Track record The 2026 championships were the 32nd. Sports Destination Management named the event a 2023 Sports Tourism Economic Impact Champion, and the council puts its economic impact at $15 million a year. By 2026 the tournament had raised more than $6 million for the Hampton Roads Soccer Complex, and sponsor money had paid for two lit turf fields, renovated grass fields, fencing and netting, equipment and a storage building. Brand presence Sponsors are sold in four levels plus custom title and presenting deals. The top levels put a brand on official apparel, the stadium LED scoreboard, stadium and boardwalk banners, PA reads and program ads, with a booth near the stadium and a free team entry. Smaller positions cover the kids' clinic, the field schedule boards and single fields. Add-ons include the live stream, app push notifications and an in-game promotion during a U.S. Open match. Boardwalk vendors sample, sell and demo from 10-by-20 booths.