North American Sand Soccer Championships is the world's largest sand soccer festival, a three-day takeover of the Virginia Beach oceanfront built across 64 fields and two pro stadiums. Held in affiliation with Beach Soccer Worldwide, it draws 800+ teams, 10,000+ athletes and 2,000 matches across pro, adult and youth divisions. 100,000+ festival attendees move through boardwalk activations over three days, with 70% of households earning over $100K, a base of family decision-makers who travel, stay in hotels and spend. The event generates $15 million in annual economic impact and 1.5 million media impressions across Hampton Roads broadcast and Beach Soccer Worldwide's international coverage. Sponsors can take stadium LED, boardwalk banners across the 100,000-person footprint, Vendor Village activation, live-stream integration and in-game promotions, with title and presenting positions fully customizable. Hosted by the nonprofit Hampton Roads Soccer Council, which has reinvested over $6 million in sponsorship revenue into local fields and facilities, this is a legacy buy as much as a media one.