The North Idaho State Fair runs ten days on the KC Fairgrounds in Coeur d'Alene, mixing rodeo, livestock shows, carnival attractions, motorsports and Party-in-the-Dirt concerts with headliners like Josh Turner. 2024 drew 170,882 attendees, an 8% jump year over year, with families, young professionals and outdoor and music fans pulling in from Coeur d'Alene and Spokane. This is a deeply engaged crowd: average dwell time runs 191 minutes, 47% of attendees return for multiple days, and the fair's youth stock sale alone generates nearly $1M. A 35.5K social following rounds out the digital footprint. With 160+ vendors and live entertainment spread across a sprawling venue, sponsors get presence in both high-energy moments and community-rich touchpoints, a fair built for brands that want repeat, sustained exposure rather than a single flash of visibility.