North Shore RunFest is a USATF-sanctioned 10K in historic Salem, Massachusetts, part of the USATF-NE Grand Prix. Presented by Marathon Sports, the race combines competitive running with a full festival of live music, food trucks, vendors, and beer from Notch Brewing, drawing about 2,000 runners and revelers. The crowd skews female (62/38) and millennial, pulling participants from across New England for a day built on community and fitness. With inclusive bib and fest-only passes, sponsors reach both elite runners and casual attendees, pairing performance-driven branding with an approachable, high-energy local celebration.