Overview The Northshore Half Marathon starts under the moss-covered oaks of Fontainebleau State Park in Mandeville, Louisiana, and finishes on the Lake Pontchartrain shore, where more than 3,500 servings of jambalaya go out over race weekend. It is an October road race weekend with a half marathon, a 10-miler and the Jockamo IPA 5K, on courses the organizers call notoriously flat and fast. FRESHJUNKIE Racing, a Gulf South race company, produces it, and its 2025 sponsorship packet put the race at 17 years old. On site The half marathon and the 10-miler leave the park together at 7 a.m. and run Lakeshore Drive, tree-lined West Beach Boulevard and the Tammany Trace rail-trail, with a mile marker at every mile and water roughly every mile and a half. The 5K is an out-and-back on the park entrance road. Walkers are welcome: the time limits are set at a 16-minute-mile pace. A Personal Record Bell hangs near the end of the finish chute for anyone who set one. After the finish people lay out picnic blankets on the lakefront, pick up a cold beer and food from the vendors and listen to live music. Friends and family track runners live on the RaceJoy app and send cheers along the course. Audience For South Louisiana runners it is the first cool-weather race after a summer of heat, and the packet describes a field out to chase a personal record. In 2025 the top registration towns were Mandeville, Baton Rouge, Covington, New Orleans and Metairie, with runners also coming in from Mississippi, Alabama, Florida and Texas. Track record The race's charity partners are Run Gulf Coast Foundation, which works to take cost out of the way of people who want to race, and Ainsley's Angels of America, which works to include people with special needs in endurance events. In the 2025 packet the race's email list of 8,700-plus runners opened at 77.5% and clicked at 30.8%, and every partner sits at the foot of every race email. Brand presence The title partner's name rides on every mention of the race, with its logo on the finisher medals and the front of the shirts. Below it the race sells named pieces of the day: the jambalaya tent, the PR Bell, the RaceJoy tracking app with a spoken ad at mile one, the mile markers, a medical and performance recovery tent beside the finish line, and a sustainability program with branded recycling bins and volunteer vests. Partners also get race entries for their own staff and training programs carrying their logo. FRESHJUNKIE Racing's 60 regional running ambassadors can carry a partner's message in the weeks before the race.