Northshore Half Marathon takes place each October under the moss-covered oaks of Fontainebleau State Park. The race includes a half marathon, 10-miler, and 5K, drawing runners from across the Gulf South with fast, flat courses and a lakeside recovery scene. With 3,800 participants pulled close to evenly from New Orleans and Baton Rouge, the crowd is loyal and regionally concentrated, engaged enough to open sponsor emails at a 77% rate. The Abita Post-Race Party gives brands a built-in activation moment, food vendors, giveaways, and social-driven engagement, backed by RaceJoy GPS tracking and a robust influencer program through FRESHJUNKIE Racing. It's a year-round lifestyle touchpoint, not a single race-day banner.